
RAUW ALEJANDRO SATURNO WORLD TOUR
Joining forces with Rauw Alejandro and his team for the Saturno World Tour Merch was an electrifying experience. As the Art Director, my primary role was to lead and inspire our team of Graphic Designers, channeling Rauw's vision into inspiring designs. We aimed to capture a blend of retro and cosmic aesthetics, resonating with the tour's overarching theme. The standout piece of our collection was the Tracksuit, crafted to transport wearers to the essence of Planet Saturn. Our merch made its mark in over 25 stadiums across the United States, selling in iconic venues like the Barclays Arena in Brooklyn, NY, and the Kazeya Center in Miami. It was an extremely fulfilling moment to see our designs being worn by fans in these renowned arenas.