As the creative director for this project with AKWD, I led the concept for the latest Sweet Dreams collection, drawing inspiration from Japanese Candy. With a vibrant color palette evoking joy and excitement, the collection serves as a nostalgic journey back to childhood memories. I ensured that charisma was infused into every aspect of the collection, from hoodies to t-shirts, summer button-downs, and bandanas, symbolizing the carefree spirit of Japanese youth. For the photoshoot, we took it a step further by wrapping a car, tapping into Japan's rich race car culture, adding an extra layer of authenticity to the visual narrative.